LondonBangla has a weekly
circulation of 30,000 copies and has the potential to capture an ever-increasing
interest every week within the Bengali community residing in the UK.
Due to its bi-lingual approach the paper is also accessible by the mainstream
British community.
LondonBangla is distributed by individual distributors, on a controlled,
targeted circulation basis through direct:
• Household distribution (doorstep drop)
• Ethnic community centres/organizations
• Private small to medium sized Bangladeshi businesses
• Mosques and Temples
• Cultural centres
• Tube station
Further concentration is applied in pre-dominantly highly populated Bangladeshi
areas across London via:
• Tube and Bus stations
• Filling Station forecourts
• Other ethnic retail outlets
THE MARKET
Currently, official figures suggest that there is almost 200, 000 Bangladeshi’s
living in London alone. LondonBangla is aimed at the 18-60 age group of
Bangladeshi’s from all sectors of the employment, economic and social
categories.